A Fresh Perspective


After going back and forth for the past few months, I find I am finally ready to write this.

What is now HeidiLee Design began as a pile of beads and wire on my living room coffee table. At the time, I was a stay at home mom to five young children desperately in need of a creative outlet. My love for jewelry and art instantly filled that need. Eventually my passion for my craft led me down a path of exploring new media, techniques, and later learning professional skills in jewelry making. I opened up shop on Etsy in late 2009 and was pleasantly surprised when people actually bought my work. Since then I have sold over 1600 items on Etsy in addition to sales on my website.

As my success in the handmade jewelry business has grown, I find that I have lost a sense of who I am as an artist. I find myself making items that do not require much creativity in order to “keep up with the Jones’s”. I never wanted my shop to be one of those shops where you look around and think, “I could buy that anywhere.” Of course this is not true for ALL of the items you see in my shop. I still offer designs that display gemstones I find beautiful and unique, and pieces featuring techniques that I have perfected over the years. However, for the most part I find myself lost in a way. I recently had a fellow artisan duplicate one of my best selling items, and when I confronted this person I was told that there was nothing special or unique about my item. This is not what I set out to do. I want my work to be special and unique.

It is for this reason that I need to step back and get a new perspective. My shop will remain open until November 30th and my most popular items will still be available while supplies last. I will also continue to add new items that I have been working on. After that my family and I will be traveling for the holidays and I will be closing shop temorarily. Jewlery making tutorials will always be available for download in my Etsy shop.

I am always open to creating custom designs! Please contact me directly with these requests and keep in mind, that the deadline for holiday gift orders is November 30th.

I am hoping this break will give me time to rediscover that passion I had when I began this journey and inspire me to come back and offer you designs that come from my heart and are inspired by the beauty that surrounds me and who I am.